Want to win a FREE diamond engagement ring? Who wouldn't! And that's why I was so excited when I received the press release on this weekend's "The Jewelers Downtown Diamond Dash". When I heard that The Jewelers of Las Vegas would be giving away a $15,000 Natalie K engagement ring, I had to investigate more. Here's what I learned!
“We wanted to do something for the community that nobody else was doing” said Natalie Yerushalmi, Vice President of Marketing at The Jewelers, Inc.. “By embracing this new technology, we’re able to give away a beautiful diamond ring in a way that’s fun for everyone.”
The Jewelers, Inc. is the first Las Vegas jeweler to partner with the Google-backed mobile gaming company, SCVNGR. Together, they have developed a location-based game accessible via mobile phone, which will send clues to players, sending them on a scavenger hunt throughout the Downtown Area, with the last clue revealing the hidden engagement ring.
Even better - Not only will one couple win a , but the proceeds (donations are requested) of the event will go to benefit Three Square, a food bank serving Southern Nevada.
I love a good game, and everyone knows that I REALLY love a good diamond. But what I love the absolute most is the awareness and contribution this event will make to the participating charities.
To participate in the Diamond Dash, register here at www.VegasDiamondDash.com. Or simply support an amazing cause and cheer on your favorite couples by donating to Three Square at the event! Details are noted below!
EVENT LOGISTICS: - Event Name: The Jewelers Downtown Diamond Dash - When: Saturday, September 17, 2011 @ 10 a.m. - Description: A one-day, real world treasure hunt through downtown - Prize: $15,000 Natalie K diamond ring- Where: The Jackie Gaughan Plaza at El Cortez